// EKX_BRAND_SYSTEM SYS_ACTIVE: 2024 LAT: 3.4516°N // LON: 76.5320°W PAGE_01 / 11
// EKX_BRAND_SYSTEM CHAPTER_01 / SYMBOL PAGE_02 / 11
CH_01 / SYMBOL
The Mark
A half-disc bisected on its axis. Equal day, equal night — the equinox itself, drawn at the smallest possible scale.
// EKX_BRAND_SYSTEM CHAPTER_02 / LOCKUP PAGE_03 / 11
CH_02 / LOCKUP
Master Lockup
The mark sits left of bracketed type. Brackets are the system signal — they declare the wordmark as an identifier, not a name.
// EKX_BRAND_SYSTEM CHAPTER_02_2 / LOCKUP_SET PAGE_04 / 11
CH_02 / LOCKUP_SET
Lockup Variations
Four canonical lockups. Pick the one that fits the container — never bend, scale, or recolor outside this set.
// EKX_BRAND_SYSTEM CHAPTER_03 / SAFETY PAGE_05 / 11
CH_03 / SAFETY
Clear Space & Scale
Reserve 1×X of breathing room on all sides — where X equals the diameter of the disc. Never set the lockup below 24px tall in digital.
// EKX_BRAND_SYSTEM CHAPTER_04 / COLORWAYS PAGE_06 / 11
CH_04 / COLORWAYS
Color Versions
Five approved colorways. Primary always sits on near-black. Inverse is for print on photography or product; the light variant pairs the cyan mark with black type on clear backgrounds.
// EKX_BRAND_SYSTEM CHAPTER_05 / MISUSE PAGE_07 / 11
CH_05 / MISUSE
Don'ts
Six ways to break the mark — all forbidden. The geometry, color, and proportion are non-negotiable. The brackets are not optional.
// EKX_BRAND_SYSTEM CHAPTER_06 / COLOR_TOKENS PAGE_08 / 11
CH_06 / COLOR_TOKENS
Color System
Electric Cyan carries every action. Black is the canvas. Lime and Cosmic Blue are reserved for system status and secondary signal.
// EKX_BRAND_SYSTEM CHAPTER_07 / TYPE_STACK PAGE_09 / 11
CH_07 / TYPE_STACK
Typography
Three families. Space Grotesk shouts. Inter speaks. Space Mono signals — uppercase, tracked wide, always at 10px.
// EKX_BRAND_SYSTEM CHAPTER_08 / VOICE PAGE_10 / 11
CH_08 / VOICE
Voice & Tone
Manifesto cadence. Builder addressing builder. Cypher-minded, frontier-rooted, never marketing-speak.
// EKX_BRAND_SYSTEM CHAPTER_09 / IN_THE_WILD PAGE_11 / 11
CH_09 / IN_THE_WILD
Applications
Favicon to billboard. Each application uses an approved lockup variant — never a custom recombination.